Getting old is difficult and staying young is impossible, or is it? From tales of the fountain of youth to scrolling through facetuned photos on Instagram, you may have noticed the age old trend towards people wanting to look young. It seems like a new beauty trend is making headlines every few weeks, to hide the wrinkles and brighten the eyes. The US is the world’s largest beauty market, accounting for 13% of a $532 billion industry worldwide. And those sales are expected to grow faster than ever before, according to Business Insider. American women spend an average of $115 for makeup and beauty treatments per month, or $1,380 per year. They also spend an average of $65 per month on creams, lotions, moisturizers, and anti-aging treatments, according to the New York Post.
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